Kidd Transportation Group

Kidd was hired by the Florida Department of Highway Safety & Motor Vehicles (DHSMV) to develop and implement a statewide public information campaign. In an effort to increase awareness about upcoming driver license and identification changes, our team launched a campaign comprised of advertising, web and public relations initiatives. It would be the largest driver license campaign launched in the U.S. to date.
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Kidd was hired by the Center for Urban Transportation Research (CUTR) for a leading-edge social media transportation project. The study would analyze the impact and implications that social media tools had on the transportation industry.
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Lacking the structural safety advantages of an automobile or truck, motorcyclists are more likely to suffer severe injury or death when involved in a traffic crash. Kidd was charged with coordinating a dynamic effort for the Department of Highway Safety and Motor Vehicle (DHSMV) Motorcycle Safety campaign. In an effort to increase awareness about the importance of motorcycle visibility, the team planned and implemented a series of press events and media outreach across the state.
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Location: Panama City, Florida

Bay Town Trolley is the only from of public transportation for residents and visitors in Panama City, Florida. Established in 1996, the trolley faced public, government and media scrutiny because of Panama City's prior public transportation failures. The negative public perception directly affected the new Trolley service. Kidd Transportation Group was hired to increase ridership and gain support from the local elected officials.
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Location: St. Lucie County, Florida

The Treasure Coast Connector provides fixed route service to the fifth fastest growing community in the nation. To meet the needs of this dynamic, culturally diverse and rapidly changing community, the Treasure Coast Connector hired Kidd Transportation Group in 2004 to implement a strategic marketing plan to meet goals critical to the system's success.
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Location: Pensacola, Florida

Escambia County Area Transit (ECAT) has seen significant growth over the years. With 1.6 million passenger trips and over 1,500 bus stops, ECAT continues to provide reliable and affordable transportation throughout the community.
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Location: Statewide (Florida)

Kidd Transportation Group was hired in 2005 and again in 2006 to conduct the statewide Click It or Ticket Florida earned media campaign for the Florida Department of Transportation. This Memorial Day campaign is aimed at getting Florida motorist to wear their safety belts. We were tasked with identifying key markets across the Florida in an effort to increase media coverage, awareness and participation.
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Location: Santa Rosa County, Florida

A transit feasibility study conducted by the Center for Urban Transportation Research (CUTR) was funded to justify the need and demand support for investments in public transportation services. Through this study, the Santa Rose County Commission received guidance and feedback from the community and ultimately decided what county funds should be devoted to transit investments.
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